![]() But then I thought, ‘You know what, I’m going to be freezing. “Because the song is called ‘Frozen’, the original idea was to go someplace where it’s really cold and where there’s snow, and we were thinking of shooting it in Iceland. ![]() In 1998, Madonna talked to MTV Asia about the shooting of the video: Just a performance video, but a really elaborate one using her, her clothes, and any shapes that would come out of her clothes. They were all going to split and break up and change into ravens and then change into dogs. All these figurative sculptures made up of bodies that were all multiple Madonnas. The original treatment was, like, massive piles of bodies in the desert. ![]() In an interview on the set of the video, Madonna described herself as a “mystical creature in the desert”.Ĭunningham talked about the original idea for the shoot: It portrays Madonna as an ethereal, witch-like persona, who shapeshifts into a flock of birds and a black dog. The music video, directed by British artist Chris Cunningham, was shot in a desert in California. The single also reached #1 in Finland, Greece, Hungary, Italy, Scotland, and Spain, and the top five elsewhere. On the Billboard Hot 100, “Frozen” peaked at #2, while in the UK Singles Chart, it was Madonna’s first single to debut at the top. A mid-tempo electronica ballad, the song talks about a cold and emotionless person.Īcclaimed by the music critics and often described as a masterpiece, the single was also a worldwide commercial success. “Frozen” was released as the lead single from Madonna’s seventh studio album, Ray of Light.
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